Building and Marketing Day Spas
The concept of the spa dates back at least to the Roman period where classes of all kinds from the wealthy nobleman to the lowliest peasant would engage in cleaning, bathing, relaxation, exercise, and aromatherapy. Although spas have changed significantly since the Roman era – we do not all clean ourselves in a common bathtub, for instance – there are some trends which appear to be ubiquitous for spas the world over. Some of these are well-known, and other ones are becoming trends, especially with tech workers. Being able to get in on one of these trends in spa relaxation will be a great way to ensure that your spa remains relevant for years to come. This is especially important that the spa works with a digital agency somewhere like Byron Bay to ensure that it is widely known and gets publicity with the groups you target.
Go Organic
One of the first and most important things to remember is that more entrepreneurs and tech workers are learning about the personal and economic benefits of being properly relaxed. They are looking for spas that are as innovative and creative as they are and so one trend in recent years – and one that is tailor-made for the spa and relaxation industry – is the trend towards more organic materials, elements, and experiences. Going organic can look like a variety of different things; for starters it can mean that the aromatherapy, the nice smells you put into the air, is all derived from the actual plants or mineral bases that they come from as opposed to artificial chemical infusion. At an organic spa, the jasmine oil or other essential oils used would actually come from the plants themselves and not from a chemical mixture that approximates the smell of them.
Go Green and Source Locally
In some ways, spas have gone organic for centuries, utilizing natural hot springs, mineral baths, and mineral infused mud like the Dead Sea mud. These are all great organic ways of enhancing beauty. However, apart from aromatherapy and natural hot springs or naturalized beauty products, there are also the natural elements themselves. Having a Zen garden, growing exotic fragrant flowers, and perhaps even growing the very materials used for your beauty treatments there on location are all fantastic ways of enhancing the therapeutic senses of a day at the spa.
Many studies have shown how humans react positively and feel more relaxed when surrounded by elements of living nature such as plants, flowers, and trees. Using this ground-breaking research and incorporating it into a health spa designed to meet the needs of business leaders and imitators who need to be at peace is a great way to keep them coming back. The by-product of this can also be profitable for a spa as well. Growing your own cucumbers for cucumber facial masks, or gathering oranges or lemons from your own trees grown on the spa grounds and using those in different aromatherapies are also great ways of ensuring freshness and newness, and also being able to give your clients a little something special as your beauty products can be made on site.
Build and Drink Organic
In addition to the organic craze, creating a more naturalistic setting for your spa can also be helpful. Using tables or elements made from bamboo or other renewable sources of wood not only adds an organic feel to the spa, but can also subconsciously aid in the relaxation enjoyed by your customers. There are many different ways of enhancing a customer’s relaxation at a spa. Already mentioned are mineral baths, mineral and organic facial masks, aromatherapy, and massages which are very traditional but another great one that is beginning to make serious inroads in western spa centres is the brewing and enjoyment of tea as well. This infusion of Chinese or Japanese style of spa treatment helps relax the soul as well as the body. Elegant tea ceremonies are becoming very popular and offering a variety of organic teas and showing individuals how to conduct a tea ceremony properly are all fantastic ways of innovating on the ancient business of relaxation as you help industry leaders be at peace.
